What is Amazon Search?
So now that you have conquered tags and you are in the #1 place in your customer community created by your tag, what’s next? Clearly, tagging provides huge visibility if you’ve chosen an active customer community as discussed in the post “how to choose the best tags”. But what if you have a book that doesn’t have an active community associated with it? Or what about those Amazon customers who don’t even know about customer communities?
Likely many folks who come to Amazon try to search on the main page as if they were on Google. Say a customer wanted to find the best books in the “chick lit” category. They might just type in “chick lit” and search from the main page not even knowing there is a “chick lit” customer community. What would they find? Take a look.
The first books a customer would find would be “Mommy Tracked” and “Miss Match”.
However, in the “chick lit” customer community which ranks books by tags, the results are different showing the top two books as “Remember Me” and “Love The One You’re With”.
So how do you get to the #1 spot in Amazon searches?
This is where another option related to Amazon tags comes in to play. Let’s use Elise Chidley’s book “Your Roots Are Showing” to illustrate.
After opening this books page on Amazon, scroll down to the tag section. Note our focus now are not the tags themselves but the section circled in red called “Tag if for Amazon Search”. Underneath this section, there is another area circled in red called “What would you suggest”. Click on the word “suggest”.
This will open a new page where you are requested to enter two items:
- “When someone searches for…” in the next box one would type “chick lit” as shown.
- Then you must fill in an explanation “Why this product is related to chick lit” in the box below.
One then clicks the “preview” button and follows the instructions from there.
More work than tags, but potentially bigger pay off
So this is certainly more work than tagging, and you can’t enter multiple search phrases at the same time. It also requires the user enter an explanation supporting the search phrase. Finally, the entry is not immediate and goes into a “pending review” from Amazon.
Call for volunteers to help with an “Amazon Search” experiment
So I’m looking for 10 authors to help experiment with this Amazon Search function. Similar to tags, the author should provide their books’ Amazon link, and one requested Amazon Search phrase. This may be similar to the tag, but consider how a customer would search on Amazon. My book, The Time Cavern, is juvenile fiction, but I’m going to experiment with the phrase “books for boys”. Check out the new tab, “Search My Book”, and submit your request there. To participate, you must agree to fill in the Amazon Search requests of the other nine authors who I will post there.
If this works, I’ll expand the program. Thanks all!