First off, thank you to all the author’s who have joined and are participating in the Tag My Book on Amazon experiment!
Because of it’s success, we recently added the UK page!
However we have found the original page to now be too long and frankly a little intimidating especially for new folks. So, I’ve reformatted the “Tag You’re It” page to:
1. Highlight the latest months additions so that new folks get tags straight away!
2. For all other books, they are now listed on links based on the month they were added. This helps break up tagging for new authors and also helps us folks who have been around for a while keep track of what we have and haven’t tagged.
Let me know what you think of the new page!
A number of folks have asked me how to choose the best tags. So I thought I’d post a few pointers that I believe will maximize your marketing opportunity with tags.
The key is to maximize your visibility to your target audience, so you want to pick tags related to your book. However, you also want to pick tags that have active customer communities on Amazon. Othwerwise, you could have the #1 spot in a community no one frequents – so no visibility.
How do you do this?
The easiest way is to start with Amazon’s “Tag Cloud”. What is a tag cloud? Well, it is a graphically representation of the most frequent and recent tags customer’s use. The graphic shows Amazon’s tag cloud as of 17 January 2009. The larger the words in the cloud represent the most frequently used tags. The darker the word, the more recent the tag has been used. For example the tag “Fantasy” is one of the largest and darkest meaning it is used very frequently and has also been used recently. Clicking on this tag takes you to the “Fantasy” customer community.
Amazon Tag Cloud
Here you will find over 1000 discussions in this group, many of which have had activity within minutes and hours. This is a very active community and imagine your book is #1 here. In every discussion group, your book’s picture would appear in the upper left hand corner – wow, that’s visibility.
On the other hand, if you go to the “Amish” customer community, you’ll see there are only 2 discussion groups which have little activity (days since anyone posted a reply). However, “Amish” is also a very specific community versus fantasy, so while infrequent, this still may be an appropriate target.
My suggestion is to explore the customer communities you think may be appropriate for your book by either clicking on the tag in the tag cloud OR by searching on your tag using the “jump to tag” box in the upper right hand corner of the Amazon tag cloud page.
For Amazon tag cloud click here!
I hope this was helpful! Please feel free to comment.
An new opportunity…
So this site began by having your own book tagged by others with specific tags to gain visibility in the customer communities created by those tags. Here at “Tag My Book on Amazon”, we’re always looking for new ideas to gain some market visibility. So we’re going to turn the tagging process around. I’d like to thank John Paul Carinci for this suggestion.
The idea is to choose 4 or 5 popular books in the genre of your book and add the name of your book as a tag and/or your author name as a tag. For example, someone searching on Harry Potter would like at the tag list and see your books title or your name as one of the tags and perhaps wonder why so many folks would add your books title as a tag to such a popular title – viola – instant marketing! Also, don’t forget to add your own book to the list.
So add feel free to submit the following if you’d like to join:
1. The 4 or 5 books you are targeting
2. The 1 or 2 tags you’d like folks to add to those books
3. Tag the books as requested by others to help each other out
Thanks (see example for my book below and please tag as requested!)
Tag Requested For Each of the Books Below
The Time Cavern
Please click on each of the title’s below which will take you to their Amazon Page, then add “The Time Cavern” tag to each!
Do you know what tags are and how to use them to your benefit?
Should you care about tags?
Visibility – plain and simple.
Our shared story
Like any author, you’ve spent months, perhaps years writing your novel. Hours of writing and re-writing, conversations with your editor, discussions over format and typesetting, more editing, self doubt, cover design, back blur, reviews, placement, on and on. Now it’s published but how do you get that visibility that will translate into book sales? You may have written the next Harry Potter but without marketing how will anyone know? Even if your book is in brick and mortar stores, it’s likely you’re not getting prime placement on an end cap – so you have to hope someone spots the spine of the book, pulls it off the shelf, reads the blurb and decides to buy. Lots left to chance in this scenario with over 80,000 books published a year.
Online, Amazon is king.
The Holy Grail – bestseller lists or maybe the “movers and shakers” list. Tough for any author to hit especially with over 5,000,000 books on Amazon. And if you hit the bestseller list, well, you really don’t have to worry about visibility. What about the other 4 million plus books out there?
The key – book “tags”. Continue reading