Category Archives: Tagging Instruction

All posts related to what tagging is as well as instructions to maximize tagging results

New and Easier to track Tag You’re It page

First off, thank you to all the author’s who have joined and are participating in the Tag My Book on Amazon experiment!

Because of it’s success, we recently added the UK page!

However we have found the original page to now be too long and frankly a little intimidating especially for new folks.  So, I’ve reformatted the “Tag You’re It” page to:

1. Highlight the latest months additions so that new folks get tags straight away!

2. For all other books, they are now listed on links based on the month they were added.  This helps break up tagging for new authors and also helps us folks who have been around for a while keep track of what we have and haven’t tagged.

Let me know what you think of the new page!

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How to hit #1 on Amazon Search – Beta Test!

What is Amazon Search?

So now that you have conquered tags and you are in the #1 place in your customer community created by your tag, what’s next? Clearly, tagging provides huge visibility if you’ve chosen an active customer community as discussed in the post “how to choose the best tags”. But what if you have a book that doesn’t have an active community associated with it? Or what about those Amazon customers who don’t even know about customer communities?

Likely many folks who come to Amazon try to search on the main page as if they were on Google. Say a customer wanted to find the best books in the “chick lit” category. They might just type in “chick lit” and search from the main page not even knowing there is a “chick lit” customer community. What would they find? Take a look.

chick-lit-main-screen

The first books a customer would find would be “Mommy Tracked” and “Miss Match”.

However, in the “chick lit” customer community which ranks books by tags, the results are different showing the top two books as “Remember Me” and “Love The One You’re With”.

chick-lit-customer-community-2

So how do you get to the #1 spot in Amazon searches?

This is where another option related to Amazon tags comes in to play. Let’s use Elise Chidley’s book “Your Roots Are Showing” to illustrate.

your-roots-are-showing-3After opening this books page on Amazon, scroll down to the tag section. Note our focus now are not the tags themselves but the section circled in red called “Tag if for Amazon Search”. Underneath this section, there is another area circled in red called “What would you suggest”. Click on the word “suggest”.

amazon-search-4

This will open a new page where you are requested to enter two items:

  1. “When someone searches for…” in the next box one would type “chick lit” as shown.
  2. Then you must fill in an explanation “Why this product is related to chick lit” in the box below.

chick-lit-search-description-entry-51

One then clicks the “preview” button and follows the instructions from there.

More work than tags, but potentially bigger pay off

So this is certainly more work than tagging, and you can’t enter multiple search phrases at the same time. It also requires the user enter an explanation supporting the search phrase. Finally, the entry is not immediate and goes into a “pending review” from Amazon.

Call for volunteers to help with an “Amazon Search” experiment

So I’m looking for 10 authors to help experiment with this Amazon Search function. Similar to tags, the author should provide their books’ Amazon link, and one requested Amazon Search phrase. This may be similar to the tag, but consider how a customer would search on Amazon. My book, The Time Cavern, is juvenile fiction, but I’m going to experiment with the phrase “books for boys”. Check out the new tab, “Search My Book”, and submit your request there. To participate, you must agree to fill in the Amazon Search requests of the other nine authors who I will post there.

If this works, I’ll expand the program. Thanks all!

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How To Choose the Best Tags!

Picking Tags…

A number of folks have asked me how to choose the best tags. So I thought I’d post a few pointers that I believe will maximize your marketing opportunity with tags.

The key is to maximize your visibility to your target audience, so you want to pick tags related to your book. However, you also want to pick tags that have active customer communities on Amazon. Othwerwise, you could have the #1 spot in a community no one frequents – so no visibility.

How do you do this?

The easiest way is to start with Amazon’s “Tag Cloud”. What is a tag cloud? Well, it is a graphically representation of the most frequent and recent tags customer’s use. The graphic shows Amazon’s tag cloud as of 17 January 2009. The larger the words in the cloud represent the most frequently used tags. The darker the word, the more recent the tag has been used. For example the tag “Fantasy” is one of the largest and darkest meaning it is used very frequently and has also been used recently. Clicking on this tag takes you to the “Fantasy” customer community.

Amazon Tag Cloud

Amazon Tag Cloud

Here you will find over 1000 discussions in this group, many of which have had activity within minutes and hours. This is a very active community and imagine your book is #1 here. In every discussion group, your book’s picture would appear in the upper left hand corner – wow, that’s visibility.

On the other hand, if you go to the “Amish” customer community, you’ll see there are only 2 discussion groups which have little activity (days since anyone posted a reply). However, “Amish” is also a very specific community versus fantasy, so while infrequent, this still may be an appropriate target.

My suggestion is to explore the customer communities you think may be appropriate for your book by either clicking on the tag in the tag cloud OR by searching on your tag using the “jump to tag” box in the upper right hand corner of the Amazon tag cloud page.

For Amazon tag cloud click here!

I hope this was helpful! Please feel free to comment.

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Tag Other Books!

An new opportunity…

So this site began by having your own book tagged by others with specific tags to gain visibility in the customer communities created by those tags. Here at “Tag My Book on Amazon”, we’re always looking for new ideas to gain some market visibility. So we’re going to turn the tagging process around. I’d like to thank John Paul Carinci for this suggestion.

The idea is to choose 4 or 5 popular books in the genre of your book and add the name of your book as a tag and/or your author name as a tag. For example, someone searching on Harry Potter would like at the tag list and see your books title or your name as one of the tags and perhaps wonder why so many folks would add your books title as a tag to such a popular title – viola – instant marketing! Also, don’t forget to add your own book to the list.

So add feel free to submit the following if you’d like to join:

1. The 4 or 5 books you are targeting

2. The 1 or 2 tags you’d like folks to add to those books

3. Tag the books as requested by others to help each other out

Thanks (see example for my book below and please tag as requested!)

________________________________________________________________________________________

Tag Requested For Each of the Books Below

The Time Cavern

Please click on each of the title’s below which will take you to their Amazon Page, then add “The Time Cavern” tag to each!

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What is Tagging?

Do you know what tags are and how to use them to your benefit?

Should you care about tags?

The answer.

Absolutely!

Why?

Visibility – plain and simple.

Our shared story

Like any author, you’ve spent months, perhaps years writing your novel. Hours of writing and re-writing, conversations with your editor, discussions over format and typesetting, more editing, self doubt, cover design, back blur, reviews, placement, on and on. Now it’s published but how do you get that visibility that will translate into book sales? You may have written the next Harry Potter but without marketing how will anyone know? Even if your book is in brick and mortar stores, it’s likely you’re not getting prime placement on an end cap – so you have to hope someone spots the spine of the book, pulls it off the shelf, reads the blurb and decides to buy. Lots left to chance in this scenario with over 80,000 books published a year.

Online, Amazon is king.

The Holy Grail – bestseller lists or maybe the “movers and shakers” list. Tough for any author to hit especially with over 5,000,000 books on Amazon. And if you hit the bestseller list, well, you really don’t have to worry about visibility. What about the other 4 million plus books out there?

The key – book “tags”. Continue reading

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Tag You’re It! – Hitting #1 on Amazon

Do you know what tags are and how to use them to your benefit?

Should you care about tags?

The answer.

Absolutely!

Why?

Visibility – plain and simple.

Our shared story

Like any author, you’ve spent months, perhaps years writing your novel. Hours of writing and re-writing, conversations with your editor, discussions over format and typesetting, more editing, self doubt, cover design, back blur, reviews, placement, on and on. Now it’s published but how do you get that visibility that will translate into book sales? You may have written the next Harry Potter but without marketing how will anyone know? Even if your book is in brick and mortar stores, it’s likely you’re not getting prime placement on an end cap – so you have to hope someone spots the spine of the book, pulls it off the shelf, reads the blurb and decides to buy. Lots left to chance in this scenario with over 80,000 books published a year.

Online, Amazon is king.

The Holy Grail – bestseller lists or maybe the “movers and shakers” list. Tough for any author to hit especially with over 5,000,000 books on Amazon. And if you hit the bestseller list, well, you really don’t have to worry about visibility. What about the other 4 million plus books out there?

The key – book “tags”. Continue reading

37 Comments

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