Category Archives: book marketing

Poll: When do you Tweet and the Retweet Experiment

As I’ve already posted, Twitter can be a very powerful tool for building a brand and marketing a product or service.  But tweets are a constant stream of information.  Chances are, if you are following a number of people and they are tweeting all day, you’re likely not going to see or read all of their tweets unless you’ve got them streaming to your desktop all day long.

This means that your tweets are likely not seen by all of your followers for the same reason.  So, there most be a prime time for tweets – when folks are most likely to be on twitter tweeting and reading tweets.

To find the tweet prime time, please take a moment to fill out this simple poll below to indicate your tweet times.

The Retweet

Also, as I mentioned in my earlier post, the retweet is one of the most under rated yet most powerful features of twitter.  In theory, a tweet can go viral and reach thousands of people.  To test this, please tweet and retweet this post (use something like bigtweet to make it easy).   This serves two purposes – it tests the possibility of a viral tweet, and if provides more folks to vote in the tweeting poll which means the data is more meaningful.  Thanks and check back often to see the results!

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Filed under book marketing, Polls, twitter

Getting the most of Amazon Listmania

How to Maximize Amazon’s Listmania

Most everyone knows about Amazon’s Listmania option.  But do you know how to get the best most out of it?

The goal: to have your book be on a list frequently provided to Amazon customers as they search for their favorite books.

What do I mean by this?

Let’s take a look at an example.  In the juvenile fiction world, Diary of a Wimpy Kid is extremely successful.  If I search on this book, the following appears on Amazon.

listmania1

Notice on the left of the page the two Listmania! lists featured.

If either of these were your list with your book in the list, it would likely get a lot of visibility. Your book may even appear here as well.

So the key is to identify other more popular books in the same genre as your book and populate your listmania list with these books as well as your own.

Every time one of these other books is searched on, your list may appear in the side panel just like the example shown.

In order to increase the likelihood of your list showing up during one of these searches versus someone else’s list having the same book in it, I’ve set up the “Tag My Listmania” page.  Check it out!

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Filed under book marketing, Listmania

Word of Mouth – Your Key to Big Time Sales!

Though I’m at risk of stating the obvious, the one key to success with marketing is successful word of mouth.  Getting the average Joe or Jane to talk up your product, book, or service is they key to exponential exposure, sales and success.   In fact, you can see that of all marketing, the type of “advertising” consumers trust most is recommendations from consumers (see graph).

While no one is surprised by this, the big question is how do you make this happen?  Many of us participate in blogs, forums, online groups, social networks, etc. to gain exposure about our books.  This has good results.  Friendships are forged, trust is gained, and we start to buy each others books.    The limitation is that these sales are only additive.  That is, they are essentially direct sales from author to buyer, one at a time.  What is needed are the multiplying sales.  Essentially having readers sell books for you.  They don’t do this outright (commission, etc.) but they do it by word of mouth.

I first heard of The DiVinci Code from friends at work who had read it and talked it up.  I didn’t read a review in the newspaper or hear a radio add.  I was “sold” by my friends.  This is the power of word of mouth.

But how do you get readers to do this?  Well, the answer lies within.  When do you do it?  When do you start “selling” books you’ve read to friends?  My guess is you don’t talk about every good book you read.  Just those that somehow stuck with you, made an impact or otherwise struck a chord.  So the issue here isn’t writing just a good book, but one that will resonate and create what are called “promoters”.

In marketing, promoters are the folks that go out of their way to “sell” something that they believe in even when they personally don’t benefit from the sale.  These folks are hard to find.  In fact, if you have a normal population rate a product on a scale from 1-10, only those who rate a product 9 or higher would be even close to being promoters.  A seven or eight is a good score but doesn’t cut it.  Even with a 9 or 10, this doesn’t always get you there.

So how do you find these promoters?  Well, they find you.  They are the ones who send you an email about how they found your book and loved it asking when the next book is coming out.  They are the ones who tell you they’ve told their friends or neighbors about your book.    They are the ones who continue to visit your blog and comment on your posts.  These are your promoters.   Your job is to stay in close contact with them; keeping up that relationship as you write your new book.  And frankly, you ask them to promote (subtley of course).  Some folks have even asked if I’ve got extra bookmarks because they want to hand them to folks they know who might like the book.

In the end, promoting starts with you.  We can all promote one another.  It is one of the reasons I’m posting reviews on this site as well as Amazon, Shelfari, Goodreads, etc.  I also take these books to work and lend them out to collegeause.  If you’ve read some of the books from authors on this site, how much are you “promoting” them?  I know, it’s hard enough to promote your own work, but honestly, it’s easier to promote someone elses work because no one sees is as self promotion (which of course it isn’t).  And frankly self-promotion makes everyone skeptical (just check out some of Amazon’s forum’s where an author tries to promote their work – yikes!).  But if everyone is promoting everyone elses work – well, no stigma of self-promotion and suddenly you’ve got an arm of folks promoting your work instead of yourself.

So I ask all of you to think of books that you’ve really enjoyed and believe they deserve a shot to be read by many to go out there and promote them!  And for those interested, I do still have a number of extra bookmarks (wink!).

P.S. One easy method for spreading word of mouth is the “Retweet (RT)” on twtiter – check out the twitter post here.

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Filed under book marketing